JASMIN KAUR SEHRA

ILLUSTRATOR, DESIGNER

Jasmin’s art manages to be simultaneously classic and cutting-edge. Her vibrant style draws on multiple sources of inspiration including nature, music, vintage Bollywood posters, 80s graphics and her family’s Punjabi-Kenyan heritage. 

Her portfolio is equally eclectic, spanning type design, digital art and customised products, as well as painting and illustration. Jasmin’s career took off only a month after she graduated, when MTV commissioned her to create two pieces to hang in their UK HQ. 

Since then Jasmin has collaborated with brands like Adidas, Vans and Ace&Tate, run customisation workshops for Estee Lauder and Camden Town Brewery, and featured on gal-dem, Refinery 29 and BBC Three. She was also one of 20 artists commissioned by the Mayor of London for the LDN WMN project, for which she painted a mural of activist and unsung local hero Mala Sen. Among it all, Jasmin continues to make time for passion projects, like her own brand Paradise Girl – crediting them for developing her as an artist and staying grounded.