What is this Behaviour? was born as a solution to our collective frustrations of not seeing, knowing or hearing enough South Asian people in creative and career spaces. 

We understand the importance of seeing ourselves reflect across industries, and so the spirit of our podcast contributes to the evolving narratives about us, for us and generations to come.

Our core is anchored by spotlighting South Asian people who are carving out remarkable careers and lead empowering lives, and we hope to shatter tired stereotypes, so that we can collectively redefine what it means to be South Asian today…and beyond.