BADAL PATEL

GRAPHIC DESIGNER

Badal is a one-woman design studio that almost wasn’t. Initially on track to qualify as a biochemist, a negative interview made her reassess her options. One national design competition and a scholarship later, she switched streams and never looked back.

Aside from design and creative direction, Badal’s portfolio stretches to cards, photography and merch. Her popular ‘Samosas Mimosas’ tees have sold out repeatedly online, and her work has been recognised by The One Show, D&AD, Communication Arts and more. She also solely led the design of new South Asian beauty brand Kulfi, after being personally chosen by founder Priyanka Ganjoo: independently developing its visual identity, packaging and campaign imagery. 

Though she has gone on to work with several other South Asian heritage brands since, Badal is keen for her roots not to define her, preferring to go where her work leads instead.