EP 77: Jasmin Sehra

Illustrator and designer Jasmin Sehra enters the WITB chat on EP77!

Inspired by her Naniji’s DIY cassette tape covers and old school South Asian typography, Jasmin AKA Paradise Girl has been making art from her early childhood. Now specialising in typography and a tropical range of illustration and design styles, Jasmin’s clients include Fenty, Armani, Nike, Estée Lauder, MTV Europe, Levis & Converse. Her artwork has been seen on products and posters as well as large scale murals.

Aside from Reuben pitching his bald head as a canvas to Jasmin, we talked about how Jasmin finds inspiration in her family, why being curious and constantly trying out ideas helps define her artistic identity and how Jasmin found community in the early days of Instagram. We love this episode as Jasmin affirms the joy of the journey and not getting lost on our end goals.

Check out and support Jasmin’s work and like, share and subscribe our pod. We’re forever grateful.

Aaron, Almass & Reuben x

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Presented by Aaron Christian, Almass Badat & Reuben Christian

Produced by Surya Elango