ASAD SHaYKH

Director of Marketing and Communications for Pride in London

Asad has carved a path into advertising despite a lack of gay, Pakistani representation and having few role models to follow in the footsteps of. By day, he helps build brands at Grey London and mentors fresh ad grads.

He also volunteers his skills as a campaign strategist for Pride In London. Asad credits his exposure to British, Pakistani and American culture for his natural knack of finding insights that connect and engage.